Topics vary every semester.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 15:20 | 16:40 | G-102 |
Thursday | 15:20 | 16:40 | G-102 |
TOPICS VARY BY SEMESTER
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-501 |
Thursday | 16:55 | 18:15 | C-501 |
Monday | 13:45 | 15:05 | M-013 |
Thursday | 13:45 | 15:05 | M-013 |
TOPICS VARY BY SEMESTER
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-501 |
Thursday | 16:55 | 18:15 | C-501 |
Monday | 13:45 | 15:05 | M-013 |
Thursday | 13:45 | 15:05 | M-013 |
TOPICS VARY BY SEMESTER
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 16:40 | Q-704 |
This course provides an overview of political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media. We will cover prevalent political communication theories and trends, the relationship between political institutions and the press both in the US and in other countries, elections, debates, political campaigning and advertising, new media and politics, political socialization, education, politics and popular culture.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | Q-704 |
Thursday | 16:55 | 18:15 | Q-704 |
Examines how constitutional and statutory law define and protect media in different countries. Introduces students to libel law, copyright and author's rights, commercial rights issues, and variations across countries. Examines the role of government institutions and regulatory bodies in formulating policy on matters such as children's television and advertising regulation. Explores the process of self-regulation and issues of journalist's ethics.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 15:20 | 16:40 | Q-509 |
Friday | 15:20 | 16:40 | Q-509 |
Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | C-104 |
Thursday | 13:45 | 15:05 | C-104 |
This course introduces students to key concepts, theories and texts in the study of gender and media in a global context. By examining a range of media texts, modes of representation and production, we can analyse established patterns of how gender has come to be depicted and constructed by media, but also changes and challenges to these patterns. Particular emphasis will be placed on the role of power, discourse and ideology in these contexts. Topics of study will include gender roles, body image, empowerment, spectatorship and performance, sexuality, stereotypes and exploitation; examples will be drawn from media forms including advertising, film, television, journalism and the internet. An overview of important feminist, poststructuralist and queer theories will be central to critical approaches to this material.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-A101 |
Friday | 13:45 | 15:05 | Q-A101 |
This course examines the intersection of food and the senses from an anthropological perspective. We will explore the intersection between food and culture; the impact of social, political and economic contexts on our foods and foodways; French food culture; and taste, cuisine and commensality as forms of inter-cultural communication. Students apply class readings and practice ethnographic methodologies in a few short study trips.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | Q-509 |
Thursday | 10:35 | 11:55 | Q-509 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | PL-3 |
Thursday | 13:45 | 15:05 | PL-3 |