Course Offerings

This course explores the ethical issues that arise from the operation of business in a globalized and inter-connected economy. By applying the tools of theory, ethical analysis and personal reflection to a variety of real-life case studies, students will explore several disciplines of management practice, including marketing, operations, strategy, organizational behaviour, finance and accounting. Topical areas will be explored from multiple perspectives, including human rights, political involvement by business, sweatshop labour, the export of hazardous products, deceptive marketing practices, bribery, whistleblowing, religious/social discrimination, corporate governance, cross-cultural differences, sustainability and environmental issues, corporate social responsibility, and consumer society. The format of the course will be a series of interactive seminars and student participation is required. By the end of the course, students should have developed an organised, personally reflective approach to decision-making that can offer guidance when confronting difficult ethical dilemmas in both business and personal life.

This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.

Briefly examines the great legal families in the world: Common Law, Civil Law, Socialist Law, and Islamic Law. Within the Civil Law family, emphasizes French Contract Law and then explores the law of the European Union. Studies the legal aspects of international business transactions and uses major international and European projects to examine the principles discussed.