Course Catalog

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MANAGEMENT & ORGANIZATIONAL BEHAVIOR (BA2020)

The course introduces students to basic Management/Organizational Behavior concepts and enables them to understand the attitude and behaviors on the individual level and the group level within organizations. Students will be enabled to use Organizational Behavior tools and theories to recognize organizational patterns within a complex social situation. Students will be provided with readings, lectures, and cases that provide a diverse and robust understanding of human interaction in organization.

MARKETING IN A GLOBAL ENVIRONMENT (BA2040)

This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.

CREATIVITY AND INNOVATION MANAGEMENT (BA2050)

The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services.
The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.

CORPORATE FINANCE (BA3010)

Examines finance as the practical application of economic theory and accounting data in the procurement and employment of capital funds. Applies the principles of strong fiscal planning and control to asset investment, and debt and equity financing decisions. Emphasizes sound leveraging in view of the time value of money, subject to the pernicious effects of taxation and inflation. BA 2002 recommended for simultaneous registration.

BUSINESS ETHICS AND CSR (BA3012)

This course explores the ethical issues that arise from the operation of business in a globalized and inter-connected economy. By applying the tools of theory, ethical analysis and personal reflection to a variety of real-life case studies, students will explore several disciplines of management practice, including marketing, operations, strategy, organizational behaviour, finance and accounting. Topical areas will be explored from multiple perspectives, including human rights, political involvement by business, sweatshop labour, the export of hazardous products, deceptive marketing practices, bribery, whistleblowing, religious/social discrimination, corporate governance, cross-cultural differences, sustainability and environmental issues, corporate social responsibility, and consumer society. The format of the course will be a series of interactive seminars and student participation is required. By the end of the course, students should have developed an organised, personally reflective approach to decision-making that can offer guidance when confronting difficult ethical dilemmas in both business and personal life.

ENTREPRENEURIAL OPTIONS (BA3015)

The course Entrepreneurial Options provides highly customized paths for a variety of business contexts, including new ventures, franchises, corporate ventures, socially responsible companies, and family-controlled enterprises. Students are expected to critically assess the readings, to have the ability to work in groups, and to present ideas orally and written in English.

START UP: NEW BUSINESS FEASIBILITY (BA3021)

This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

ENTREPRENEURIAL FINANCE (BA3023)

This course covers the basics of understanding a major threat starting a new enterprise and developing it: financing the venture. Sound knowledge of who, what, when, where, why, and how to obtain financing necessary to launch and develop a venture is crucial. This knowledge is built in the course using the life cycle approach, as every stage in a firm has specific finance demands.