Course Catalog

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OPERATIONS MANAGEMENT (BA5081)

This course offers an overview of business operations and logistics concepts, principles, problems, and practices of operations management. Topics include operations strategy, supply chain management, process design, capacity planning, facilities location and design, forecasting, production scheduling, inventory control, and quality assurance. Special attention in the case studies will be given to service-oriented, mission-based, and complex operating environments.

PROJECT MANAGEMENT (BA5082)

This course introduces the tasks and challenges fundamental to project management with an emphasis on organizations focused on innovation, creativity and fluidity (such as mission-based organizations, creative enterprises, and entrepreneurial organizations).

THESIS (BA5095)

At the end of the course work students have the option of completing a thesis or Internship. Additional paperwork available in the office of the Registrar is MANDATORY for registration of the thesis.

INTERNSHIP (BA5098)

Internships are commonly pursued in organizations with sustainable business management, corporate social responsibility, or cross-cultural management initiatives. They are subject to the Program Director’s approval and can be completed in a variety of institutions depending on students’ interests and initiative. The University cannot guarantee placement in an internship but will provide assistance with the internship search. Students must have completed their first semester of MA studies and should contact the Internship Office early for registration purposes.

GLOBAL COMMUNICATIONS (CM5001)

This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.

BRANDS AND BELIEF (CM5002)

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).